Local news advertising is a bit predictable. The message is usually about the anchors or the stories or a hard-hitting attitude. But again, for Daybreak, we didn't go down either of those avenues. This time around, rather than rely on slapstick humor or featuring the Daybreak talent, we chose to turn the camera around and feature our audience – morning people. You're either one or you're not, and this is a show precisely for the people who are.

 

More to come.